Cafe X is an incredibly innovative startup that is trying to disrupt all baristas by replacing them with robots. I had the unique opportunity to work with the founder and CEO to come up with a clean, classy and powerful brand that will position Cafe X as an instant icon and leader in robotic food services.
From 2015 to 2017 I was the Head of Design at GrowthHackers. I have a ton of work to add here but just struggling to find the extra time to add it. You can check out our new site or this cool little surfy van I designed in the meantime.
I had a unique opportunity to be apart of the very beginning days at Stellar. Stellar's mission is to become the Uber for private jets. I helped Stellar understand what they were building in terms of the UI architecture and the foundation of the brand. Together with the team we explored names, branding concepts and ideas for the user interface. In addition to the branding and naming exercises, I produced the wireframe concept that laid the groundwork for Stellar's UI.
Expensive is a new startup that I am co-founding with Drew Vergara. We're starting with an iOS app. Check back for updates! This is going to be a fun one.
Work performed: Branding, strategy, marketing, apparel design, logo design, web design
Rovi is a newly launched kids brand that I dreamed up together with my wife and two kids; (Ro)me & Na(vi). We spend a lot of time exploring in the outdoors and we wanted to create a fun lifestyle business that was an extension of the things we love to do and the style/design that we're into.
These days, so many kids are wasting more and more time on technology as opposed to getting outdoors and taking in nature. We wanted to shift the paradigm and help young kids establish a new foundation of exploring the world around them. If we can help accomplish this early on, our hope is that it will become a habit as they enter into their teenage years.
Work performed: UI/UX design, wireframing & prototyping
I had the opportunity to work on the Smartcast™ app for VIZIO in conjunction with Envoy. Envoy is a small creative agency in Irvine, CA.
This was launched about a year and a half after I started working on it so it was extremely hard to keep my mouth shut!
My time at Envoy was great and I will truly miss the people there. They were some of the best people I've ever worked with.
Work performed: Logo design & branding, UI design for homepage
Graphicly digitized comic books and converted them to any consumable format. Forth Rail was going to move beyond the comic books and start working with large publishing companies to do this with all types of books.
The workflow was pretty awesome. Screenshots and feedback through text messages and some email. Couple phone calls. After a couple months we landed on something we we're proud of.
Graphicly was acquired before this saw the light of day.
Work performed: Logo re-design, UI & branding explorations
I had the opportunity to help Avocado out in redoing their logo and explore some new UI concepts. Avocado is an app for couples to do cutesy things when they're not doing it in real life. Founded by two ex-Googlers, it was fun to work on something consumer-startupy from San Francisco.
Work performed: Branding, logo design, social media strategy, online marketing, web design
Working with professional skateboarder Paul Rodriguez was an awesome experience. I was able to help refine his personal brand with a new wordmark that is still in use today. In addition to his website, "P-ROD", has used his new identity on his Youtube channel which has over 135,000 subscribers.
Work performed: Branding, Logo & Identity Design, Website Design & Development, Social Media Marketing
Nyjah may very well end up becoming the Michael Jordan for his generation of kids. He's barely 20. He makes millions of dollars skateboarding and he wins nearly every contest he enters.
It was a great opportunity to work directly with Nyjah to develop his branding and have it become an icon that will last for many many years to come.
The crown icon was inspired by Nyjah's background with rastafarian culture. Power, strength and stability. We played with many variations of his identity. Many involving lions. Ultimately we ended up on this minimal crown icon that looks balanced and timeliness. There is a diamond in the center as Nyjah has a strong love for diamonds.
You can find Nyjah's icon and branding all over the world now. DC shoes has now started integrating the crown on Nyjah's very own signature shoe. Nyjah is just getting started. Can't wait to see what's next!
Work performed: Strategy, Marketing, Sales, Communications, Logo Design, Web Design, Print & Packaging Design
While working for a small seed-stage VC firm called Monarch Ventures, I had the opportunity to focus on one of their startups; Longboards Ice Cream.
The highlight of my time at Longboards was when I formulated a plan to utilize social location sharing app, Gowalla and create a unique contest. I named the contest 'Tour of O.C. as we were in the middle of moving the Utah brand to Southern California, where the founder's roots were from.
I partnered with the OC Register to bring eyeballs to the contest and push it out across the Orange County register. Participants could check-in to certain spots in Orange County, like a scavenger contest. It was really fun.
Work Performed: Strategy, Operations, UI/UX Design, Marketing, Front-end Development
After ActionProfiles was acquired, I was looking for something to do with my time. I figured since I had learned to code & market a bit from my time at AP, I would put together an extremely small team and work on some fun projects.
Purple Raincloud was soon formed as a small little creative shop to house some of my own projects as well as collaborative projects with some local talent.
The two highlights of Purple Raincloud's very short life was the acquisition of one of our client's Twitjump, and the creation of a social video contest web app called TwideoContest.
After we started experiencing these successes, I was approached by a small seed stage VC for an opportunity I could not refuse. I joined Monarch Ventures as a partner and moved on to handle design & marketing for their portfolio companies. My focus though came on an Ice Cream Truck startup, called Longboards.
Work performed: Web design, branding, logo design, strategy, marketing, financial, ad sales, print design
I started designing Action Profiles when I was 22 in 2004. It was my first project on my own after working for Neff, and it made me catch the entrepreneurial bug forever.
Action Profiles was the very first social network for action sports athletes. It gave the unheard of athlete a voice by allowing them to connect to brands (through our network) and gain sponsorship deals.
I learned Illustrator and quickly designed the entire site out, without really knowing what I was doing. I raised $60,000 and had it built. After a few years, tens of millions of pageviews, 15,000 registered users and nearly two acquisition attempts by Grind TV and BNQT.com, I ended up selling it to a couple of guys in Michigan who completely ruined it. Sad times but learned a lot!
Neff was my real first gig in the design game, and I hustled to get it. Who would have known this small little startup in Provo, Utah would turn out to be pushing over $150M+ of merch all over the world? It's officially gone baller status & I'm putting my claim on that I had a lot to do with it. ;)
Shaun Neff (the founder) and I worked together to develop the very first line of headwear that was produced in a factory in China. I mostly used AutoCad to design the line art for the products, together with Photoshop & Illustrator. I taught myself a TON that year.
We worked together nearly every day for several months hashing out designs for the line. I also designed the website, POP displays and a ton of marketing in between.
It's pretty rad to see my early influence in the brand, still alive and kicking today.
Just some random sketches of logos and icons I've done over the past several years.